Betfair is the world's biggest online betting community and pioneered the first successful betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started. The company now processes over six million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker. Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry and remains one of the only betting companies to win a Queen's Award for Enterprise, being recognized for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 1.500 people, principally in London, Malta and Tasmania. The company is a licensed betting operator in the UK, and holds licenses in Australia, Germany, Austria, Italy and Malta.

Betfair Poker to sponsor Amateur Poker Association & Tour (APAT)

Betfair Poker is proud to announce an exclusive headline sponsorship of Season 4 of the Amateur Poker Association & Tour (APAT). The tour has enjoyed rapid growth in its three seasons to date, becoming Europe's largest amateur poker organization, boasting over 20,000 registered members. Season 4 will see host APAT live twenty eight tournaments in total, in both the UK and Ireland, and as an exciting addition this season's tour, three events in mainland Europe. Betfair Poker will be the exclusive online home for APAT qualifying, and will also host the National Online APAT Championship and League fixtures.

While Betfair Poker has traditionally high-end Poker sponsored events, such as its headline sponsorship of the World Series of Poker Europe, this partnership recognized its commitment to whatever the stakes poker. Betfair Poker will offer added value APAT members the chance to win 33 seats to the GUKPT main events, as well as 23 seats to APAT Professional events. In addition, APAT's leading amateur and professional player at the end of the Season will each win a £ APAT 20.000 sponsorship package for 2011.

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